Helping Life Sciences Companies Accelerate Commercial Impact
Independent Marketing Consultant & Interim Manager for pharmaceutical, biotech and medtech companies — specialised in omnichannel strategy and (pre)launch leadership.
25+
years in medical and commercial leadership roles
360°
view of the pharmaceutical value chain, with local, regional and global experience
Core Services
Partnering for Commercial Acceleration
My approach combines strategic insight with hands-on experience — helping organisations accelerate performance, align cross-functional teams, and deliver results across markets.
01
Omnichannel Strategy & Execution
Development and implementation of engagement strategies tailored to HCP, payer, and patient journeys. Supporting digital transformation and adoption of new channels and ways of working.
02
(Pre)Launch & Brand Strategy
From prelaunch planning to go-to-market execution, including positioning, brand communication, and cross-functional alignment to ensure strong market impact.
03
Interim Marketing Leadership
Temporary replacement for marketing leadership roles at local, regional, or global level — ensuring business continuity, strategic focus, and team stability during transition periods.
Selected Assignments
Each project is unique
But all share a focus on achieving measurable results, aligning cross-functional teams, and accelerating commercial success.
Global Payer Omnichannel Strategy
Global-to-local strategic development and implementation support. Collaboration with The Stem networked consultancy.
Large global pharma
Challenge
To create a consistent, multichannel engagement approach for payer audiences across diverse markets.
Approach
Led the development of a payer multichannel strategy, designed an MCE campaign piloted in two major markets, and expanded implementation to additional countries.
Supported global-to-local rollout through creation of a SharePoint implementation guide and supporting assets.
Impact
Enabled scalable omnichannel execution across markets, improving payer engagement and internal alignment between global, regional, and local teams.
Ad Interim Marketing Manager, Nordics
Interim leadership and launch preparation across the Nordic region
Global pharma
Challenge
Maintain strategic momentum and lead the marketing organization through product relaunch and launch preparation.
Approach
Headed the Nordic marketing team, relaunched a biologic treatment in psoriasis, and prepared for the global launch of another biologic in atopic dermatitis.
Supported acceleration of digital transformation and embedded a cross-functional way of working across brands. Also Brand Lead and local operational lead for in-field teams in Denmark and Sweden.
Impact
Ensured business continuity, improved collaboration across medical and commercial functions, and advanced omnichannel capability within the organization.
Establishing a Multichannel Engagement Role
Role development, interim management, and digital enablement
Mid-sized local life sciences
Challenge
To define and embed a new Multichannel Engagement Manager function supporting brand teams.
Approach
Developed role scope and implementation framework, integrated multichannel strategies into brand plans, and managed the role ad-interim during recruitment.
Hands-on support implementing a new CRM/marketing automation system, plus training for customer-facing teams.
Impact
Improved customer engagement efficiency and established sustainable omnichannel working practices across the commercial organization.
About
A Senior Life Sciences Consultant with a 360° Perspective
I help Life Sciences companies succeed with product launches, omnichannel strategies, and commercial acceleration. With over 25 years of experience in medical and commercial leadership roles at local, regional, and global levels, I bring a holistic understanding of the pharmaceutical value chain.
My track record includes leading international product launches, developing omnichannel brand strategies, and driving complex change programmes across multiple markets.
I thrive in high-tempo, complex environments — creating results by empowering teams, aligning stakeholders, and simplifying the path from strategy to execution.
Tina Bengtson
Founder, Rxpert Strategy
Let’s Discuss Your Next Project
I’d love to explore how I can support your team with strategic consulting or interim management expertise.